How To Sell An Idea To Smart Money
One of the most common ways to become wealthy is to come up with an idea that requires capital (such as buying a building or a company) and pitch it to a sophisticated investor. If the investor wants to back the idea, the pitcher may get a piece of the action for coming up with the idea and seeing it through. This is the same as a ‘carried interest’ in the private equity world. I learned this lesson from Fred Wright, a legendary Canadian investment banker, a few years ago when I asked him for advice on creating personal wealth. Fred is a Fellow Chartered Accountant and Chairman of Capital West Partners, Western Canada’s leading independent investment bank. In his past life he was President of Pemberton Securities when it sold to RBC. Fred is a wonderful guy with a sterling reputation. When I sought Fred out for advice few years ago, he told me his secret to institutional sales. His advice was this: “Never presume to know what smart money thinks is a good deal. Just be humble, say why y...